Oui The Label was first imagined in Melbourne, Australia in 2015, with influences from do-it-your-way bridal icons who paved the way for today's modern brides. We were moved by the desire to reinterpret the norms of bridal fashion, joining the very few bridal renegades in the movement to create affordable, cool-girl bridal wear alternatives. Our version of bridal, a carefully curated collection of effortlessly chic pieces that are easy to wear and stays true to our modern luxe aesthetic
